The blog
The Online Thing Blog
Guides on planning, building, and writing a small business website, published as we test the advice ourselves.
Small Business Website Checklist: What Every Page Needs
The pages, contact details, and trust signals your site needs before launch.
Read more →Squarespace vs WordPress for a Service Business
Where each platform is strong, and where it slows you down.
Read more →Choosing a Domain Name That Still Works in 5 Years
Naming rules that hold up as your business grows.
Read more →A Starter Brand Kit for Businesses Under $5,000
Logo, colors, and fonts you can build without a designer on retainer.
Read more →A Realistic Content Calendar for a One-Person Business
How often to publish when you're also doing the actual work.
Read more →Homepage Copy That Explains What You Actually Do
A simple structure for the first 100 words visitors read.
Read more →