The team
Meet the Team
Every guide on Doing The Online Thing is written by someone who has actually worked through the decision they're writing about.
Claire Donovan
Claire Donovan writes about websites, branding, content, online marketing, and digital tools for Doing the Online Thing. Her articles help readers choose website platforms, organize pages, write clearer copy, understand basic SEO, build email lists, compare business software, and create a more professional online presence.
Claire's approach is practical and beginner-focused. She recognizes that many business owners manage their websites alongside client work, administration, finances, and daily operations, so her guidance prioritizes useful systems over complicated marketing strategies. She doesn't assume every business needs advanced automation, daily social-media content, expensive software, or a large e-commerce setup, and instead helps readers identify the simplest tools that support their actual customers and goals.
Claire also writes about domain names, hosting, website accessibility, analytics, landing pages, online payments, customer journeys, and digital-product basics. Outside her editorial work, she enjoys reviewing website layouts, simplifying confusing online processes, testing planning templates, visiting independent businesses, and studying how small brands communicate their value online.
Read Claire's articles →